Importance Of Vision and Mission

The importance of an organization to develop a vision, mission, and values is important for strategic direction. Without the individual foundations of strong values illustrated by a vision to be undertaken by a mission, an organization cannot become an overly successful organization. Without developing a mission, vision, and values to assist in developing a strategy, an organization cannot identify, distinguish or explain itself to its employees and customers alike. This paper will discuss the importance of developing a vision, mission, and values for the business of water turbine induction systems.

The Mission Statement

A mission statement is important for an organization because it defines the business, products or services, and customers. In addition, a mission statement allows the organization to differentiate itself form competitors by answering three key questions: What do we do, for whom do we do it, and what is the benefit?. Mission statements build and identify the relationships between employees and the mission, the organization itself, the customer, suppliers, and co-workers. According to Crans, Gaich, and Hisscock (2009), “For the truly committed, the mission statement becomes a mantra that is imprinted on his or her heart, against which every possible course of action is weighed and measured. It becomes the litmus test for future actions”.

The mission statement for my water turbine induction system is as follows. We are in the business of developing, building, and selling water turbine induction systems for power generating and desalination plants along the United States coastal regions. Our organization, employees, and suppliers are proud to offer a unique underwater dual purpose design made with high quality environmentally friendly components made in the USA. As a result, our customers can expect long-lasting equipment providing efficient operations. 

The Vision Statement

A vision statement describes how the future will look if the organization achieves its mission. An organizations vision or preferred future must contain information that is realistic, credible, and attractive for the organization in the future. According to Payne (2008) “Strategists try to focus the energies of the workforce on the corporate vision”. A realistic, credible, and attractive vision statement attracts commitment and energizes people, while creating meaning in workers’ lives. In addition, a well thought out vision statement bridges the present with the future while establishing a standard for excellence.

The organizations vision statement is as follows. The organizations vision is to provide the tools and equipment necessary to alternative fuel providers to minimize if not eliminates the need for imported natural resources for consumption in the United States.